National Approval Process: PBS and PBS KIDS Logo(s)

PBS has special requirements and rules for brand partners and third parties, including national sponsors, wishing to promote their relationship with PBS or PBS KIDS as part of a special event, consumer product-related endeavor, publication or other off-air sponsorship component.  The PBS and PBS KIDS logos are available for use in this capacity upon request and are subject to certain rules and guidelines to help ensure any creative materials featuring any of these brands do so in ways that build brand value and reflect a personality that is uniquely PBS. 

PBS approval is required in advance of production for any and all appearances of the PBS and PBS KIDS logo(s). PBS works with national sponsors (and other third parties) to ensure that all printed creative complies with the special guidelines that apply to logo use in these cases.

Outside of your local station co-brand, any materials developed locally to promote the relationship between a local sponsor and your station that include the PBS logo(s), national program logos/titles or national sponsor brands/logos should be approved by PBS in advance. PBS also can provide appropriate versions of the PBS logo(s), national program logo(s) and national sponsor logo(s) where appropriate, and in many cases provides turnkey templates pre-approved for station use.

The PBS Brand Guide outlines the procedure for obtaining permission to use any of the PBS logos as well as approvals on your creative. All logo requests beyond standard co-branding must be submitted online at the following link: To learn more, see the Contact Us section of this resource.