Local Approval Process Considerations

Local Approval Process Considerations

To set up a local approval process for local off-air sponsorship credits (e.g. print) and related communications, consider the following:

Integrate into Existing Processes

Key Internal Contacts

Workflow Documentation

Integrate into Exsiting Processes: where possible, build the print component into existing, established station processes:

On-air/online underwriting approval process/workflow
Brand architecture and management strategy

Key Internal Contacts: consider which departments at your station are needed to support and fulfill the terms of a local sponsorship and who at your station participates in ongoing brand stewardship; be sure to include key players from both of these lists when establishing your approval process. This may include colleagues from:

Development/Underwriting
Marketing/Communications
Brand Management
Creative Services
Digital/Interactive
Programming/Traffic
Legal
Finance/Accounting
Research
Station Management
Station Board

Workflow Documentation: map out and internally publish your print sponsorship approval process and workflow, detailing distinct roles, responsibilities and deadlines for all involved. Like with underwriting credits, your approval process(es) can be enforced by being set up in your internal CRM database or even in Google docs, Basecamp or other Cloud-based document sharing and project management solutions, where the appropriate staff and managers can sign-off on each step and move the process along efficiently.

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