Web Design

A User-Focused Approach
Keeping It Simple 
Integrating Sponsorship
Tools to Help
Moving Forward ... Do We Need a Web Site?

A User-Focused Approach 

Your website should be designed to strengthen your station's unique connection to its local audience. It’s time to put an end to internal struggles about what department gets which space on the homepage for their purposes, and think in terms of the users your serve. The more your content speaks to user interests and behavior, the more time and traffic you will generate for your online content offerings. You want a web design that makes it easy and intuitive for users to engage with your most robust online content, while also providing value to sponsors. ^top

Keeping It Simple

Visual design consists of the colors, typefaces, and page layouts that make up your web site. All of these elements contribute to the identity of your site, and reflect on the impressions users have of your station. Visual design also plays an important role in your site's overall usability. Simplicity and minimalism work well when it comes to web design. Users enjoy clean, simple designs that don’t overwhelm or intimidate. (Source: PBS Best Practices for Member Station Websites^top

Integrating Sponsorship

It’s important to keep the user experience in mind as you consider banner size, creative guidelines and placement.  Is it comparable – proportionately -- to what listeners experience when they hear your station?  Or to viewers when they watch your programs?  Does it have to be?  The web is not linear like TV or radio, so you will want to consider the total environment as you develop your online sponsorship strategy.  You also want to be sure to choose sizes and placements that are going to be widely accepted by sponsors and agencies.  Refer to the Internet Advertising Bureau’s Ad Unit Guidelines to see a list of the commonly used ad banner sizes. Consider the banner sizes and ad units that are working within public broadcasting. NPR’s annual online sponsorship survey is a good indicator of current online sponsorship practices and activity within public media. ^top

Tools to Help

If you’re not sure how to fit ad unit(s) into your website, NPR (Core Publisher) and PBS (Bento) offer scalable turnkey tools for creating station websites, giving public radio and TV stations the ability to create fully-featured sites and pages that don’t require extensive technical knowledge to build or maintain. Both solutions have IAB-standard online sponsorship ad units baked into the interface, which can be easily integrated with an online ad server of your choice. Joint licensees can schedule one-on-one time with PBS Digital and NPR Digital Services to assess which tool is best suited to your station’s online content strategy.  PBS and NPR also offer a wide variety of embeddable online modules, widgets and content offerings—including online video and streaming audio-- designed to add value to your site as a local content destination. ^top

Moving Forward ... Do We Need a Web Site?

With more users engaging with pubic media content via third-party distribution platforms like iHeartRadio or Roku for example, or via station and third-party mobile apps, your website may not necessarily be the primary destination by which your viewers and listeners (and sponsors) seek to engage with your content online. It's important then to keep current on consumer trends and media consumption when it comes to prioritizing your online design and usability resources, and where you focus your efforts. Watch this space! ^top

ADDITIONAL RESOURCES

Assets

 

Glossaries