Can we show people? 

PBS guidelines allow underwriting announcements to show people, but they cannot be shown enjoying the benefits of the underwriter’s product or service. (Some call this the “no smiling” rule.)  Formerly, PBS did prohibit on-camera speaking in underwriting spots.  That prohibition has been eliminated for some time now; rather than focusing on whether the speech is delivered off camera or on camera, we place more importance on what is being said, and what is being done. This is also true for a celebrity or spokesperson appearance on behalf the underwriter, in which case the usual concern for us is whether the person is making a direct product/service endorsement.